What does Internal site search mean in marketing terminology?

Internal site search

Internal site search is a tool for websites that allows users to find specific information quickly and easily. It uses keywords to pull relevant results from the website’s database, making navigation and navigation easier for customers. It is an important part of a website’s usability and is essential for creating a pleasant and rewarding online experience.

Internal site search is not to be confused with external search engines such as Google, Bing, or Yahoo. An external search engine collects information from a multitude of websites and indexes it, which makes finding specific information across the world wide web faster and more accurate.

Internal site search stands alone on a website and is accessed by typing in a term. A search bar may be located on the website’s homepage, somewhere where it can be quickly and easily accessed by customers, so they can find their information as quickly as possible. On some websites, the internal search may be activated by an “enter” key.

Reasons why an internal site search is beneficial

Internal site search is often underestimated. However, there are many reasons why it is beneficial for a website, not least because it can greatly enhance the user experience for customers.

Firstly, internal site search allows customers to quickly find specific information, therefore helping them to quickly meet their needs. Secondly, internal site search helps to improve website navigation, by reducing the steps customers must take to locate content. Finally, it can aid in website analytics, as you can use the search data to get an understanding of what people are looking for on the website; this can be a valuable asset when creating and refining your website’s content.

Using an internal site search is essential for large websites with many products and pages. Sites such as online stores are prime candidates for using internal search. That’s because without an internal search, customers will have to click from page to page to find their desired product, which is slow and can be inconvenient.

Designing the Internal Site Search

When designing an internal site search, you should include several features to help enhance the customer experience. Firstly, you should allow for synonyms, typos, and partial matches, as customers are prone to making errors when typing. This will help to ensure the most relevant results are displayed.

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It's also important to give customers the ability to refine their searches with options such as filters, sectional searches, or alphabetical searches. This helps them to narrow down their results and find what they’re looking for more quickly. Additionally, if your website has a lot of content, it is a good idea to suggest related searches to customers. This allows them to find the information they need, even if they don’t know the correct search terms.

Finally, you should include autocomplete/autosuggest functions on your internal site search. Autocomplete/autosuggest functions allow customers to search more quickly by providing suggestions and displaying relevant results as they type.


It’s important to track your website’s internal search performance so that you can identify any areas for improvement. This is key to getting the most out of your internal search (depending on the platform you use for setting up the search, the analytics can be included). On most sites, you should be able to see what searches have been entered, how many results were returned, and which ones were most clicked on.

You can also use the analytics to build up an understanding of what your customers are looking for. This can help you spot trends in their search terms, which may provide you with insight into what features you should add to your website and which content should be updated. Additionally, analytics can reveal which of your pages are working best – this allows you to tailor and optimise the pages that are working, and improve the pages that are not.


Internal site search is an essential tool for any website, particularly when there is a large amount of content. It comes with many benefits, such as improving customer experience, aiding website navigation, and providing valuable analytics. It should be designed carefully, with features such as synonyms, typos, and related searches, which help customers quickly find the information they need. Analytics should also be tracked and used to spot trends that can help you refine and improve your website.

By taking advantage of internal site search and its features, your website will benefit from increased usability and better customer service.