What does Anchor text mean in marketing terminology?

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink. It is usually a few words that describe the linked content, giving readers an idea of where the link will take them. In the marketing world, anchor text is used to influence the way a website is ranked by search engines, and also to garner web traffic from readers clicking the links.

Anchor text is especially important for SEO, or search engine optimization, as it helps search engines understand the relevance between two webpages. If a business is looking to optimize and enhance the visibility of a website in search engine results, one of the most important things to do is to ensure you incorporate relevant anchor text when linking to internal and external webpages.

How Does Anchoring Work?

Anchoring is a technique used to optimize a website so that search engines can more easily identify the content and rank it higher. By using anchor text, businesses specify which words should be used as part of the link label. This helps give search engine crawlers an idea of what the page was about and what words should be associated with it.

When setting up your anchor text, here are some general guidelines to follow:

1. Use Hyperlinks On Relevant Pages: Hyperlinks should always link to the most relevant page, helping to give potential searchers an accurate description of what the page contains that interests them.

2. Aim For Keyword Relevancy: Anchor text should be keyword rich and relevant. This relevance helps search engines to understand the context and relation of the content that is being linked to.

3. Set Up Your Anchors Properly: Anchor text should be setup correctly; it should include 3-20 words and you should not overload it with too much keyword-stuffing.

4. Use Relevant and Descriptive Phrases: When setting up anchor text, use phrases that are accurate and descriptive; these are more effective than phrases that are not descriptive.

5. Nailing Down Your Link Position: Try to include your link within the first paragraph or two of your content. This placement is the most effective for click-throughs, as well as for boosting your ranking.

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6. Avoid Too Many Anchor Texts: It is important to avoid linking to the same page semantically with the same anchor text too often; search engine algorithms will consider this an unnatural pattern.

7. Check Your Internal Linking Regularly: You should regularly check your internal linking structure to make sure everything is as it should be. This can help you identify any errors and make sure your site is fully optimized.

Best Practices for Anchoring:

1. Focus On Quality Over Quantity: Quality should always be the priority over quantity; you should try to focus on optimizing a few pages using relevant keywords, rather than simply using any words.

2. Monitor and Analyze Performance: Once you have set up your anchor text, it is important to monitor and analyze its performance regularly to make sure your SEO strategy is working.

3. Use Natural Language: Anchor text should always use natural language, avoiding using exact keywords everywhere; this will make it more readable for readers, and search engine algorithms will appreciate it more.

4. Mix Up Your Links: You should mix up your links; use different keyword combinations or a variety of phrases that describes what is on the page.

5. Focus On User Experience: Finally, it is important to make sure your anchor text is highly optimized for Google’s algorithms and to also focus on the user experience. Make sure the anchor text is descriptive, relevant and easy to read.

In conclusion, when setting up your anchor text, remember to focus on quality and relevance, not quantity. Use keyword-rich words, be creative and imaginative and make sure the anchor text is easy to read and interesting for users. Monitor performance regularly and make sure the anchor text is setup properly. Follow the guidelines and best practices provided above, and you’ll be well on your way to creating an effective anchor text strategy that boosts your website’s ranking.


Neil Patel, Digital Marketing Influencer

"If you always use an exact match [in your anchor text], Google’s spam filter will go off, and you’ll take a hit. When it comes to creating a strategy for anchor texts that helps SEO, it is best to use your own unique and varied approach."

Digital Marketing Influencer