What does Ghostwriter mean in marketing terminology?


A ghostwriter is a professional writer who writes articles, books, blog posts and other types of content, but who does not receive credit as the author. They are often commissioned to produce a piece of writing, usually by an individual or company, who then claim the rights to the work.

Ghostwriting is usually an agreement between the author (the ‘client’) and the real writer (the ‘ghostwriter’). A typical agreement might include the client providing the basic material needed to write the document, and the ghostwriter agreeing to take the material and transform it into a complete, polished and professional piece of writing which the client then has exclusive rights to.

There are several reasons why individuals and organisations may choose to hire a ghostwriter. For example, someone may simply have no time to write a book, script, or other document from scratch, so a ghostwriter can help them to get the job done. Likewise, a client may need a particular style of writing, or help from a professional editor, and can benefit from engaging a ghostwriter to help complete their project.

When hiring a ghostwriter, it is important to know exactly what type of services you will be getting. Before agreeing to a project, the ghostwriter should have a good understanding of the scope and parameters of the assignment, such as the number of words or length of the document, the timeline for delivery and any special instructions as to how the work should be presented. They should also provide a copy of their writer’s agreement, which spells out all of the contractual rights and responsibilities.

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It is important to think carefully about the choice of ghostwriter before agreeing to an assignment. The best approach is to look for someone who has expertise and writing experience in your field or subject matter, or who is familiar with your target audience. It is also important to read the references and reviews of any potential ghostwriter, and to review samples of their previous work.

Once both parties are in agreement, the ghostwriter will usually draw up a detailed plan of the project and agree with the client on payment terms. Clients can pay up front, or they may be happy to wait until the project is complete before settling the bill. The ghostwriter may also need to agree on how the work will be credited, including whether they will be acknowledged as the author, or if their name will remain anonymous.

For a ghostwriter’s work to be effective, there needs to be a detailed discussion between them and the client at the start of the project. The ghostwriter should be given clear instructions about what the project should contain, including structure, voice or tone, target audience, and any other specified information. Any shared documents should also be provided, such as research materials or outlines. This helps ensure the writer has all the information they need to create the best possible piece of writing for the client.