WeChat is an incredibly popular social media and communication platform developed by Tencent that is used by people in countries all around the world. It has over 1 billion users, making it the world’s third most used social app. The app is essentially a hybrid of messaging, payment, and entertainment services.
WeChat began as a messaging app like WhatsApp, but it has since evolved into much more than that. It includes services like high-efficiency group chats, group calls, file sharing, contactless payment, as well as lots of entertainment features.
For businesses, WeChat is an excellent way to improve company presence, provide better customer service, effectively manage customer relationships, and even launch a mini-program.
If you want to get started with a WeChat business, you’ll first need to set up an official WeChat account. There are two types of accounts: subscription accounts (aimed at continuous dissemination of news and messages to followers) and service accounts (aimed at one-on-one customer service, mobile payments, order management, etc.).
Once you have your official account set up, you can start building your followers. You’ll need to provide value to existing and potential followers, so make sure to post original and engaging content, such as articles on trends, company promotions, images, and videos. You can also tap into WeChat’s powerful advertising capabilities, such as banner ads and sponsored posts.
WeChat also allows businesses to create their own mini-programs. A mini-program is like an app inside the WeChat environment. It’s basically a simplified version of a web app that can be quickly developed and launched, and can provide great value for users. Examples of mini-programs include loyalty programs, shopping carts, booking tools, and more.
WeChat provides a powerful suite of tools for customer relationship management, including customer segmentation, message automation, and analytics tools. With these tools, you can monitor your user’s behavior and interactions, and deliver more relevant content.
The platform also offers a range of payment solutions that can be integrated with your other service offerings. WeChat Pay and WeChat Wallet allow users to make payments both online and in-store with their mobile devices. This is a great way to improve customer convenience and facilitate more transactions.
WeChat also has a wide range of features aimed at improving customer service. You can automate customer service processes, send custom messages to customers, and even use bots to provide better service.
When it comes to WeChat marketing, there are certain best practices you should follow. Make sure to deliver high-quality content, optimize your posts for mobile, stay creative and be active on the platform, engage with your followers, and use analytics to measure your results. Finally, make sure to maintain a consistent presence across all of your channels, not just WeChat.
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With its huge user base and powerful set of features, WeChat is an increasingly popular option among businesses who want to engage with their customers in an effective and efficient way. Despite it being fairly new to global markets, the features and capabilities of the platform make it a great choice for businesses of any size.Reciprocity is an essential concept in marketing psychology, used to analyse relationships between individuals, businesses and organisations. It examines the dynamics between two parties, and the mutual exchange at play – both in terms of the exchange of goods and services, but also communication and the psychological connection between them.
One of the key principles of reciprocity is that, in order to create lasting relationships, both parties must share something valuable in equal measure. This principle applies to all exchanges – whether it’s a customer providing money to a business in exchange for goods and services, or two organisations collaborating on a project.
For marketers, reciprocity can be an effective tool when trying to build positive relationships with customers or potential customers. It entails giving the customer something valuable in return for their patronage or their willingness to do business with your company.
One of the easiest ways to apply the reciprocity principle in your marketing efforts is by offering something valuable to your customers that they can use or benefit from. This could be in the form of a discount, an added bonus, or a special offer. By doing so, you demonstrate to the customer that you value their loyalty, and you appreciate their contribution to your business.
Another successful way of using the reciprocity principle is to offer the customer something back in exchange for their feedback or input. This could be in the form of rewards or incentives. For example, you might offer them a discount on their next purchase, or if they complete a survey, they might receive a free item, a voucher or a special offer. This helps to establish trust between the customer and the company, and strengthens the customer-business relationship.
Reciprocity can also be applied to customer service. Treating customers with courtesy and respect has been proven to be one of the most effective methods for improving customer loyalty and customer relationships. Doing things like providing prompt service and responding to customer complaints in a timely manner is a powerful way to create positive experiences with customers.
It is also important to be aware of cultural differences when applying the reciprocity principle, as in some cultures it might be seen as inappropriate or even offensive to offer discounts or rewards. When applying the principle, it is essential to consider the customer’s beliefs and values, in order to ensure that you are providing the right type of customer experience.
Finally, it is important to remember that the reciprocity principle is not just about giving value to the customer, but also about receiving. There needs to be a mutual exchange, in order for the customer-business relationship to be successful. This means inviting customers to provide feedback, listening to what they have to say, and responding to their concerns. Once a mutual exchange is established, the customer will know that their opinion is valued and respected, and that the company appreciates their input. This strengthens their connection to the brand, and helps to encourage their loyalty in the long term.
Reciprocity is a psychological concept that has been proven to be effective in marketing, customer relationships and brand loyalty. By giving customers something valuable in return for their patronage or their willingness to do business with your company, you demonstrate to them that they are valued, that their input is appreciated, and that their opinion is respected. What's more, allowing customers to provide feedback and have an input into your decisions helps to create a strong bond between the customer and the company – something that will undoubtedly benefit your business in the long run.