What does Klout mean in marketing terminology?


Klout is an online measurement system which indicates the reach and influence of any individual on the web. In essence, Klout measures the quantity and quality of an individual's interactions on the major social media networks, and assigns them an overall score of 0 to 100.

The Klout scoring system has existed since 2008 when its founder Joe Fernandez wanted to provide a way to measure the influence that a person had on their social networks. Since then, it has grown to cover a range of major social media networks, including Twitter, Facebook, Foursquare, YouTube, Google+ and Instagram.

The Klout score works by analysing the interactions that an individual has across their different social media accounts, including likes, shares, retweets and other indicators of influence. It then assigns a score of 0 to 100 to represent the individual’s influence, with the higher the score, the more influence they have. Klout also creates personalized ‘Influencer’ reports to give deeper insights into a person’s influence on their networks.

A high Klout score can reflect positively on an individual’s online reputation and opens up opportunities for them to be asked to act as a spokesman for a brand or company. Similarly, it can increase the visibility of the individual’s content, which in turn increases the chances of the content being shared further and reaching a larger audience.

The key to increasing a Klout score is building good relationships with similar influencers, creating good content and increasing the frequency and quality of interactions with followers. Types of content that increase engagement include relevant and timely articles, videos and images; quotes, polls and questions; and curating great content from other sources.

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When leveraging your Klout score to build your personal brand, it is important to focus on developing a human approach and engaging your audience in an authentic and meaningful way rather than pushing content out with little context or personality. This can be achieved through consistent messaging, creating meaningful dialogues and interactions, and responding to conversations and comments in a timely fashion.

It is also important to focus on creating high quality content that is both shareable and engaging. Doing so encourages more conversations and interactions on the content and increases the chances of it being shared, which in turn increases your Klout score.

Finally, connecting with the right people or influencers in your field and building connections with them is another key aspect of increasing your Klout score. Connecting with people who have a similar interest or an engaged following can help to increase the reach of your content and also helps to increase engagement on your posts.

Klout is an excellent tool for measuring an individual’s influence on the social networks and can be used to build your personal brand and grow your reach on the web. In order to increase their Klout score, individuals should focus on building relationships, creating high quality content and engaging with their followers in a meaningful way.