What does Notice board advertising mean in marketing terminology?

Notice board advertising

Notice board advertising is a form of marketing where commercial messages are placed on physical notice boards, generally in public areas. These boards serve to inform the public of upcoming events, services, products, and more. Notice boards can take many forms, from free-standing panels to wall-mounted units.

Notice board advertising is a great way to reach potential customers with very low cost. It is a form of outdoor advertising, allowing you to place messages in public places and potentially target specific customer groups. It can be used by companies of all sizes, no matter their budget.

For businesses looking to use notice board marketing, there are several general guidelines and best practices to follow. First and foremost, it is important to ensure that any messages placed on notice boards are in line with relevant laws and regulations. Second, make sure that messages are kept up to date and in good condition. Finally, to ensure maximum visibility, place messages in highly visible public areas.

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

When it comes to the actual signage, there are a few factors to consider. Start by considering the graphics and font of the message. Make sure the fonts are easy to read and the graphics are bold and eye-catching. Color can also be used to attract attention and make the message stand out. Additionally, ensure that key information such as contact details and instructions are included.

Along with the content, it is important to give thought to the location of the notice board. Try to select locations where there is a high footfall, such as supermarkets, places of entertainment and even public transport stops. It is also important to ensure that the placement does not interfere with the flow of pedestrian traffic or obstruct any views.

Finally, consider any permits or consents which may be required for distributing and placing thenotice boards. Depending on the location, it may be necessary to secure the relevant permissions before going ahead. Generally, permissions must be sought from the relevant local authority or landowner.