What does Voicemail mean in marketing terminology?


Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time. The technology also typically allows the user to be notified of the receipt of messages and to access them remotely, providing a convenient and efficient way to stay connected while away from the office or when in another location.

At its most basic level, voicemail is a feature of telephone systems that enables the user to record a voice message outside of the normal operating hours of the system – typically when the office is closed or there is no one available to answer incoming calls. For example, when an organization chooses to autorespond to incoming calls after hours, voicemail is the most efficient way for them to capture the caller’s details and message in order to respond in a timely manner.

When it comes to using and setting up voicemail, there are a few basic steps you should follow:

1. Set up a voicemail box. Most companies provide an automated setup process for voicemail, usually involving a brief questionnaire. The setup process is usually available through the telephone system or by dialing a numerical keypad. You may need to assign a unique identifier to the voicemail box, such as a four-digit PIN (Personal Identification Number).

2. Configure voicemail options. After the voicemail box is set up, you should configure the message settings. The system will usually provide an option to record a greeting and specify the length of message that can be left. You can also control the handling of incoming calls and specify what should happen if the voicemail box is full.

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

3. Record a message. Once the settings are complete, you will need to record a message. The system will usually provide a prompt to help you create a message. Keep your message relevant to the purpose of your voicemail box by including company name, contact information, and the purpose of the messages.

4. Manage voicemail messages. With many modern systems, users can access and manage their voice messages via email or web-based applications. This can save time and make it easier to keep track of important messages.

The use of voicemail has also become popular in the home environment as a way for family members to check in on each other or to stay in touch when out of the house. The setup process is generally similar to a business setting and the best practices are similar.

Overall, voicemail is an effective way to ensure you stay connected to those who cannot make it to your office in person or cannot be reached on the phone. By following the general guidelines and best practices outlined here, you can ensure you are utilizing the technology to its fullest potential and make the most of this useful tool.