What does Users mean in marketing terminology?


Users are usually people who are interacting with a product, service, or system either in pop culture, business, or the general public. They are the target audience for a certain product or service, and they have the responsibility to determine if the product or service meets their needs.

Users can be grouped into different categories, such as customers, consumers, end-users, members, and stakeholders. Each type of user will have different needs and expectations. Trying to satisfy all types of users is an important part of user experience design, as it can help the business reach their objectives.

Customers refer to people who pay for goods or services. They are the main type of user to consider when designing products and services, as they are likely to be the most involved with how everything works. Therefore, it is essential that they have a good user experience.

Consumers refer to people who purchase goods or services from a company. In order for them to be satisfied with their purchase, it is important to ensure that goods or services meet their expectations, and that customer service is of a high standard.

End-users refer to the people who use a product or service for a specific purpose. They may be looking for a certain product or service to meet certain needs, or to complete certain tasks. Understanding their needs is the first step in creating a product or service that will meet their expectations.

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Members refer to people who are part of a larger organisation, such as trade and professional associations or eCommerce stores. Facebook and LinkedIn are two examples of how members can be used to engage and retain users.

Finally, stakeholders refers to groups or individuals who can benefit or be affected by the activities of a specific company. They may include investors, employees, customers, suppliers, and the general public. It is important to consider stakeholders' needs and interests when designing a product or service, as this may have an impact on the company's success.

When creating different types of user experiences, it is important to think about how users will interact with the product or service, and to ensure that it meets their needs. This involves researching the user’s goals, needs, and expectations, and then designing a solution that enables the user to achieve their objectives.

For example, when designing a product, it is important to think about how the user will interact with the interface. This involves considering how the user will navigate around the product, understand and use its features, and providing feedback. It is also important to consider how the user experience can be improved over time, by customising user experience design and making it easier to use.

When creating user experiences, it is important to consider usability and accessibility. Usability refers to how easy a product or service is to use, and this involves creating a consistent, intuitive interface, and including features that are easy to find and use. Accessibility refers to how easy a product or service is for people with disabilities to use. This can involve making certain features available in different formats, such as screen readers and VoiceOver.