What does Monetising mean in marketing terminology?


Monetising refers to the process of turning a product or an idea into monetary value. It is usually used in the context of business, whereby a company is looking to generate an income from an existing product, service, or concept.

The basics of monetising involves assessing a business’s resources, capabilities and potential and then crafting a strategy to capitalise on it. More specifically, it means figuring out how to turn a company’s offering into a paying customer experience.

Before monetising a business, it is important to sit down and decide what the aims and objectives of the project will be. What does the business wish to achieve? How will it monetise its offerings? What are the costs associated? Answering these questions will help determine the overall strategy.

Whether the goal is to increase sales volume or to improve customer loyalty, the steps to take are very similar. First, you need to decide the type of monetisation that is suitable for the business. Different strategies vary depending on the type of product or service, the customer base and the target market.

One popular way of monetising a product is to make it available as a subscription-based service, whereby customers pay a fixed fee on a regular basis in order to access the product or service. This can be a convenient way of ensuring a steady income. However, it may also result in customers not seeing value in the offering and, therefore, canceling the subscription at some point.

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Another way to monetise a business is to create a pay-per-use model, whereby customers are charged for access at certain times or for certain features. This requires detailed understanding of when people use the business’s product or service and how much they can afford to pay for it. Many companies that offer online services or digital products use a tiered pricing system, where customers who use more features can pay more.

Still another approach is advertising-based monetisation, whereby businesses use ads to generate revenue from their offering. This works especially well for digital content and applications, and for social media accounts. Companies can also create premium content and offer customers access upon payment.

If a business wishes to monetise its offering, it is also important to consider the customer experience. Is the product or service easy to use and intuitive? Is the customer able to complete their task within the allotted time? Are they encouraged and rewarded to come back and make more purchases? Ensuring customer satisfaction should be the main focus when monetising a business.

Finally, businesses should measure and track the results of their monetisation attempts in order to determine if they’re succeeding or needing to adjust their approach. Gathering feedback from customers is also essential, as it can help identify any areas that need improvement and further assess what’s working and what’s not.

In conclusion, monetising a business is a complex process and requires careful consideration of all aspects of the product or service, the customer base, and the target market. While no single strategy is guaranteed to succeed, by following the above steps, businesses can ensure that their monetisation efforts are successful.