The Microsoft Search Alliance is a partnership between Microsoft Search Marketing (formerly Microsoft adCenter) and Yahoo! Search Marketing that allows businesses to manage their search engine advertising campaigns across multiple search engines. The Microsoft Search Alliance makes it easier and more efficient for businesses to reach potential customers on search engines like Bing, Yahoo!, and other Microsoft adCenter partners.
In short, businesses that launch campaigns with the Microsoft Search Alliance will be able to advertise across multiple search engines with a single account. This will provide them more control over their advertising spend and provide more comprehensive targeting options.
What is the Microsoft Search Alliance?
The Microsoft Search Alliance is a partnership between Microsoft Search Marketing (formerly Microsoft adCenter) and Yahoo! Search Marketing that allows businesses to advertise their products and services on multiple search engines including Bing, Yahoo!, and other Microsoft adCenter partners. Through the Microsoft Search Alliance, businesses will be able to establish a single account for their search engine advertising campaigns and receive a payment for each valid click on their adverts.
What does the Microsoft Search Alliance offer businesses?
The Microsoft Search Alliance allows businesses to expand their reach and target potential customers across multiple search engines. This will give them more control over their advertising budget by enabling them to compare performance across different search engines and adjust their ad spending as needed.
Additionally, the Microsoft Search Alliance offers businesses a wide range of targeting options, allowing them to target potential customers with more precision. For example, they can focus their advertising on a particular geographic area or select search phrases that are relevant to their products or services.
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General Guidelines and Best Practices
To make the most out of the Microsoft Search Alliance, here are some general guidelines and best practices to keep in mind:
1. Test Your Ads – Before running any campaigns, be sure to test your ads on different search engine platforms. This will allow you to find out which search engine works best for your particular product or service, as well as identify any potential issues with your adverts.
2. Monitor Results – Monitor the performance of your search engine advertising campaigns on a regular basis. By tracking the results, you will be able to identify which campaigns are successful and which ones are not. This will help you make informed decisions about where and how to allocate your advertising budget.
3. Take Advantage of Targeting Options – Make use of the targeting options available through the Microsoft Search Alliance. This will allow you to target potential customers more precisely, ensuring that your ads are reaching the right audience.
4. Utilise Quality Score – Quality Score is a measure used by search engines to determine the relevance of an ad. This helps the search engine determine which ads to serve first, so it’s important to ensure that your Quality Score remains high.
5. Optimise Your Ads – Optimise your ads and landing pages for the search engines, to ensure they are as relevant as possible. This is important for improving your Quality Score and getting the most out of your search engine advertising budget.