What does Display Network mean in marketing terminology?

Display Network

The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns. Display Network is one of Google’s advertising networks, and it is one of the best ways to capture qualified leads and increase your visibility in search engine results pages (SERPs).

Display Network is all about getting the right message in front of the right people at the right time. While Search Network campaigns focus on getting relevant ads that are triggered by search queries, Display Network campaigns are designed to get your ads served in front of an audience that may be interested in what you have to offer.

Display Network ads are delivered on Google’s partner websites. The Display Network is made up of millions of website pages, videos and apps where Google personalizes and displays ads to users based on their interests and search history.

Display Network campaigns can be both cost-effective and highly targeted. They are an excellent way to reach potential customers at any stage of the purchase funnel and they can be used to build brand awareness and drive conversions.

When creating a Display Network campaign, you have a few important steps to take. The first step is to set up your campaign objectives. This involves deciding what you want to achieve from your campaign, such as generating more leads, increasing website traffic or driving more sales.

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The next step is to create your ad groups. Each ad group should contain relevant ads that are meant for a specific audience or targeting option. You should create separate ad groups for each targeting option and aim to have at least three ads per ad group.

After setting up your ad groups, you need to determine where your ads will be displayed. This is done by setting up campaign targeting. Targeting lets you identify the websites, networks and topics you want to target.

You can then choose from a range of automated targeting options or create and manage your own custom campaigns. You can use automated targeting to target by location, demographics and topics. You can buy ad space on specific placements and you can also set up remarketing campaigns. Remarketing lets you serve ads to people who have already visited your website or interacted with your ads.

The last step is to create your actual ads. This involves using creative and compelling ads that match the context of your targeted websites. Your ads should also contain clear call-to-action buttons, so users are encouraged to click on your ad and visit your website.

By following these general guidelines and best practices, you can get the most out of your Display Network campaigns. With relevant ad targeting and compelling ads, you can reach the right people and drive more conversions.