A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page. Banner ads are typically displayed in top, side, and bottom areas of the page and are designed to draw the attention of visitors with engaging visuals, as well as to provide useful information about products and services.
Banner ads are typically used by businesses to increase brand awareness and promote products and services. Compared to other forms of digital marketing, banner ads require less effort to launch and maintain and can be very effective in reaching a wide audience.
For businesses looking to invest in banner ads, there are several basic guidelines to follow.
1. Choose the Right Size: Banner ads come in a variety of sizes and it is important to choose a size that is appropriate for the page where it will be displayed. It should be large enough to be seen but not so big that it takes up too much of the page.
2. Stand Out With Color: Banner ads stand out best when they use colors that contrast with the colors of the website they are being displayed on. Bright, contrasting colors are generally the best choice.
Become a Sales & Marketing Rainmaker
Learn valuable skills to win more customers, grow your business, and increase your profits.
3. Incorporate Engaging Graphics: Graphics are essential for creating an effective banner ad. Interesting graphics can draw in the attention of visitors while giving them an idea of the products and services being offered.
4. Focus on Clarity: A banner ad should be clear and concise, communicating the message in a few words. This should include the name of the company, what it offers, and a call to action.
5. Make It Mobile-Friendly: Many people use their phones to access websites so it's important to make sure the banner ad is optimized for mobile. This means it should have a clear resolution, should scale properly on all screen sizes, and be quick to load.
6. Optimize for Search Engines: Search engine optimization (SEO) can help your banner ad be seen by more people. This can be done by incorporating keywords into copy and ensuring the message matches the product being advertised.
Overall, effective banner ads can be a great way to increase brand visibility and attract more customers to your website. Follow these guidelines to ensure you create an engaging and effective banner ad that will draw attention and reach more people.