What does Cost plus pricing mean in marketing terminology?

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service. This method takes into account all costs related to the production and sale of the product or service, as well as a mark-up to ensure the company’s desired profit margin. This is a popular method for businesses as it is relatively straightforward and easy to administer.

In simple terms, cost plus pricing works by taking the cost of producing a product or service and then adding a mark-up to reach the desired selling price. All of the costs must be taken into account, including raw materials, labour, overhead, taxes, and any payments to third party providers. Take for example a business that sells handbags; this business would need to consider all costs related to purchasing or producing the bags, adding embellishments, labour, marketing, and packaging. Importantly, this pricing strategy also takes into account changes in a company’s costs, meaning that when costs go up, the price of a product or service can be adjusted accordingly.

Once all costs have been totalled and taken into account, a company can then calculate a desired mark-up in order to achieve their desired end profit margin. Mark-ups can be based on a variety of factors, such as the company’s target margins, standard industry costs and mark-ups, and the business’s specific pricing strategy - a luxury good may have a higher mark-up as the end consumer is willing to pay more for the product; whereas a mass-market item may have a lower mark-up as the consumer is looking for a cheaper price. A company needs to ensure that their mark-up is affordable and reasonable for the consumer in order for their product or service to remain competitive in the market.

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When using cost plus pricing, it is important to keep in mind a few best practices. Firstly, periodically review supplier prices to ensure that the cost data highlighted in the pricing strategy is accurate and up-to-date. Additionally, it is important to keep a close eye on your competitors and the market to ensure that your prices are not out of line and that your mark-up is appropriate when compared to the end product. Finally, review pricing margins and make sure that the mark-up being applied is providing the company with the desired profit margins.

Overall, cost plus pricing is a reliable tool for businesses to calculate an appropriate, fair price for their product or service. It starts with taking into account all the costs related to the production and sale of a product and then adding a mark-up to ensure the desired profit margin. In this way businesses can be confident in their pricing decisions, and make sure the price is competitive and yielding the desired outcomes.