ADVERTORIAL

What does Advertorial mean in marketing terminology?

Advertorial

An advertorial is a type of advertising content that may present itself as an article, feature, or editorial, with the purpose of promoting a product or service. It provides readers with information about the product or service as well as information to persuade them to make a purchase.

Advertorials are typically paid for by a company or brand that wants to promote their product or service to their target audience. 

Advertorials typically appear in magazines, newspapers, and online. The most common type is an online advertorial placed on a website that is popular within the company’s target audience. It is essentially an advertisement that appears in the form of an article, and is often presented in a way that makes it look like any other news stories posted on the website.

Though advertorials can be effective, they also raise concerns about the distinction between advertorials and editorial content, as well as potential bias issues. 

That’s why it is important to adhere to the following general guidelines when it comes to producing advertorials.

Firstly, it is important to ensure that advertorials are clearly identified as such. One common way of doing this is to include ‘Advertisement’ or ‘Advertorial Content’ in a header or footer and to explicitly state that the content is sponsored or produced in conjunction with a brand. Of course, it’s important to ensure that the branding and identifications are subtle and don’t detract from the overall presentation of the advertorial.

The content of an advertorial should also be aligned with the brand or product it is promoting. 

That may come in the form of simply including the products or services throughout the content, or weaving them into a narrative that is relevant to the audience. To ensure clarity, it is also important to keep the language simple and easy to understand, and to limit any technical jargon or industry-specific terms.

Advertorials should always include information that is factual and can be verified. Such facts should be relevant and useful to the audience, as they should provide readers with a compelling reason to purchase the product or service. 

At the same time, it is important to ensure that the information presented is accurate and honest, and that no exaggerated claims are made.

Finally, it is important to ensure that the look, feel, and tone of the advertorial is consistent with the brand being promoted. That includes having a consistent typography and visual language, as well as similar colour and style choices.

 Additionally, consider how the advertorial fits into the overall tone and style of the media it is appearing in.

Become a Sales & Marketing Rainmaker

Learn valuable skills to win more customers, grow your business, and increase your profits.
The Rainmakers Club

The content of an advertorial should also be aligned with the brand or product it is promoting. 

That may come in the form of simply including the products or services throughout the content, or weaving them into a narrative that is relevant to the audience. To ensure clarity, it is also important to keep the language simple and easy to understand, and to limit any technical jargon or industry-specific terms.

Advertorials should always include information that is factual and can be verified. Such facts should be relevant and useful to the audience, as they should provide readers with a compelling reason to purchase the product or service. 

At the same time, it is important to ensure that the information presented is accurate and honest, and that no exaggerated claims are made.

Finally, it is important to ensure that the look, feel, and tone of the advertorial is consistent with the brand being promoted. That includes having a consistent typography and visual language, as well as similar colour and style choices.

 Additionally, consider how the advertorial fits into the overall tone and style of the media it is appearing in.



LEAVE A COMMENT