From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Google AdSense

Google AdSense is an online advertising platform owned by Google.

Couponing

Couponing refers to the practice of using digital coupons, vouchers, and promotions to save money on your shopping.

Call to action

A call to action (CTA) is an instruction given to a user, customer, or audience with the intention of prompting them to take a desired course of action.

Keywords

Keywords in marketing refer to words or phrases that are used to describe a particular product, service, or business.

PBN

A Private Blog Network (PBN) is a collection of websites that are owned and controlled by the same person or entity.

Traditional media

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print.

Conversion rate

Conversion rate is a term used in marketing, and it refers to the percentage of visitors to your website or other online platform that go on to complete a desired action such as making a purchase, signing up for a newsletter or downloading an app or other product.

Junket

A junket is essentially a trip taken by the media to promote a product or service.

Article

An article in marketing terminology is generally a piece of writing with informative content, written for the purpose of promotion, or otherwise raising awareness or exposure for a product, service, or brand.

Q Sort technique

The Q-sort technique is a powerful and essential marketing research tool.

Online press room

An online press room, sometimes called a virtual press room or media room, is a section of a company’s website where journalists, influencers and members of the public can find information about the company and its products.

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