Marketing phrases of the week

Siri | Marketing Glossary

Siri

Siri is Apple’s revolutionary digital assistant, allowing you to use voice commands to access your phone, such as making calls, sending messages, playing music, and researching topics, all without the need for manual typing.
Pinterest | Marketing Glossary

Pinterest

Pinterest is an online social media platform that allows users to share images and videos as 'Pins'.

 Outreach | Marketing Glossary

Outreach

Outreach is an important concept in the world of marketing.

 OpenSearch | Marketing Glossary

OpenSearch

OpenSearch is an open standard for search engine web APIs.

 Autoresponder | Marketing Glossary

Autoresponder

An autoresponder is an automated email service that sends pre-written messages to contacts following specific predetermined triggers.

New to the world product

A new-to-the-world product is a type of product that is completely new and revolutionary, designed either to significantly improve an existing product, or to offer an entirely new solution to a previously unsolved problem.

New to the world product | Marketing Glossary

Qualified lead

A qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer.

Qualified lead | Marketing Glossary

Content curation

Content curation is the process of reviewing, organising, and selecting content from various sources and publishing it in a single platform or publication.

Content curation | Marketing Glossary

Loss leader

A loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product.

Loss leader | Marketing Glossary

Newsletter marketing

Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience.

Newsletter marketing | Marketing Glossary

Email marketing

Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers.

Email marketing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.