Marketing phrases of the week

EPC | Marketing Glossary

EPC

Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.
Keep-out pricing | Marketing Glossary

Keep-out pricing

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.

 Launch party | Marketing Glossary

Launch party

A launch party is an event designed to mark the public introduction of a new product or service to the world.

 Sales reps | Marketing Glossary

Sales reps

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.

 Product sample marketing | Marketing Glossary

Product sample marketing

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.

Interactivity

Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.

Interactivity | Marketing Glossary

Franchise

A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.

Franchise | Marketing Glossary

Mirror sites

As the name suggests, a mirror site is an exact copy of an existing website.

Mirror sites | Marketing Glossary

Bottom of the funnel

The bottom of the funnel (BOF) refers to the final stage of a customer’s journey when they are making a purchase decision.

Bottom of the funnel | Marketing Glossary

ROAS

ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent.

ROAS | Marketing Glossary

Attribution

Attribution is an important marketing concept which refers to the process of assigning credit to a particular source for a particular customer action or result.

Attribution | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.