Marketing phrases of the week

Press release | Marketing Glossary

Press release

A press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization.


Website penalty

A website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers.

Website penalty | Marketing Glossary

Link exchange

A link exchange, also known as link trading, is a popular form of internet marketing used to increase website traffic and boost a website’s search engine rankings.

Link exchange | Marketing Glossary

Quantitative data

Quantitative data is information that is expressed in numerical terms and measured as a quantity.

Quantitative data | Marketing Glossary

Promotion

Promotion is the process of raising public awareness of a product, service, or event.

Promotion | Marketing Glossary

Content shock

Content shock refers to the overwhelming amount of online content available, often presented by users as well as companies and marketers.

Content shock | Marketing Glossary

Segmentation

Segmentation is a key part of any successful marketing campaign.

Segmentation | Marketing Glossary
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