From A to Z: Your comprehensive marketing glossary.

Recent searches:

education house style BIS b-web referencing product

Marketing phrases of the week

LinkedIn

LinkedIn is an online professional network used by millions of people around the world.

New visitor

A new visitor to a website can be described as an absolutely fresh website visitor - somebody who has never been on the website before.

Big data

Big data is a term used to describe immense and complex datasets which can be difficult to process using traditional methods of data analysis.

Load time

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing.

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.

AIDCA

AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

JIT

Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

Responsive design

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it.

POS kiosk

POS Kiosk stands for Point of Sale Kiosk.

0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.