Marketing phrases of the week

Cost plus pricing | Marketing Glossary

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service.


Press release

A press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization.

Press release | Marketing Glossary

Canonicalisation

Canonicalisation is an important concept to understand when it comes to optimising webpages for better search engine rankings.

Canonicalisation | Marketing Glossary

Digital TV

Digital TV is a new way of receiving television which has been developed over recent years.

Digital TV | Marketing Glossary

Crowdsourced content

Crowdsourced content, also known as user-generated content (UGC), is any type of online content created by an audience of people, and submitted to the original source.

Crowdsourced content | Marketing Glossary

Link rot

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime.

Link rot | Marketing Glossary

Website penalty

A website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers.

Website penalty | Marketing Glossary
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