Marketing phrases of the week

Traditional media | Marketing Glossary

Traditional media

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print.
Conversion rate | Marketing Glossary

Conversion rate

Conversion rate is a term used in marketing, and it refers to the percentage of visitors to your website or other online platform that go on to complete a desired action such as making a purchase, signing up for a newsletter or downloading an app or other product.

 Junket | Marketing Glossary

Junket

A junket is essentially a trip taken by the media to promote a product or service.

 Article | Marketing Glossary

Article

An article in marketing terminology is generally a piece of writing with informative content, written for the purpose of promotion, or otherwise raising awareness or exposure for a product, service, or brand.

 Q Sort technique | Marketing Glossary

Q Sort technique

The Q-sort technique is a powerful and essential marketing research tool.

Online press room

An online press room, sometimes called a virtual press room or media room, is a section of a company’s website where journalists, influencers and members of the public can find information about the company and its products.

Online press room | Marketing Glossary

Content Marketing Institute

Content Marketing Institute (CMI) is an organisation that provides comprehensive guidance, guides and best practices for content marketing strategies.

Content Marketing Institute | Marketing Glossary

BANT

BANT stands for Budget, Authority, Need and Timing.

BANT | Marketing Glossary

MMS

MMS, or Multimedia Messaging Service, is an integral part of the expanding range of mobile communication services.

MMS | Marketing Glossary

Sentiment

Sentiment is a marketing term that is used to describe how positively or negatively customers feel about a particular product or topic.

Sentiment | Marketing Glossary

Lead scoring

Lead scoring is a method used by modern marketers to define the value of prospects, contacts and customers.

Lead scoring | Marketing Glossary
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