Marketing phrases of the week

Marketing plan | Marketing Glossary

Marketing plan

A marketing plan is a document that explains the components of an organization’s marketing strategy, including their objectives, target market and strategies for achieving it.
Aggregated content | Marketing Glossary

Aggregated content

Aggregated content is a type of content marketing strategy that involves collecting and collecting material from multiple sources.

 EPC | Marketing Glossary

EPC

Earnings Per Click (EPC) is a metric used in online marketing or advertising that shows the potential income generated per click that an ad generates.

 Keep-out pricing | Marketing Glossary

Keep-out pricing

Keep-out pricing is a marketing strategy used by companies to deter their competitors from entering the market or to defend their current market share.

 Launch party | Marketing Glossary

Launch party

A launch party is an event designed to mark the public introduction of a new product or service to the world.

Sales reps

Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.

Sales reps | Marketing Glossary

Product sample marketing

Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.

Product sample marketing | Marketing Glossary

Interactivity

Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.

Interactivity | Marketing Glossary

Franchise

A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.

Franchise | Marketing Glossary

Mirror sites

As the name suggests, a mirror site is an exact copy of an existing website.

Mirror sites | Marketing Glossary

Bottom of the funnel

The bottom of the funnel (BOF) refers to the final stage of a customer’s journey when they are making a purchase decision.

Bottom of the funnel | Marketing Glossary
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