Marketing phrases of the week

Profits | Marketing Glossary

Profits

Profit is the result of successful pricing, sales, operations, and other activities within a business, and the financial results of your business activities.


Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

Search Engine | Marketing Glossary

Bounce

Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.

Bounce | Marketing Glossary

Promotional merchandise

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.

Promotional merchandise | Marketing Glossary

Sitemap

A sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages.

Sitemap | Marketing Glossary

Prospecting

Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities.

Prospecting | Marketing Glossary

LTV CAC

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.

LTV CAC | Marketing Glossary
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