Marketing phrases of the week

Keyword density | Marketing Glossary

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.
AIDCA | Marketing Glossary

AIDCA

AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

 Open rate | Marketing Glossary

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

 JIT | Marketing Glossary

JIT

Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

 Qualitative data | Marketing Glossary

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

Responsive design

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it.

Responsive design | Marketing Glossary

POS kiosk

POS Kiosk stands for Point of Sale Kiosk.

POS kiosk | Marketing Glossary

Keyword stuffing

Keyword stuffing refers to an unethical SEO practice of ‘over-stuffing’ webpages with unnecessary keywords, or variations of a target keyword, in an effort to manipulate search engine rankings.

Keyword stuffing | Marketing Glossary

Unique Visitors

Unique visitors refer to a specific metric in web analytics and marketing, and it is used to measure the number of distinct individuals who have visited a specific site or page within a given period of time.

Unique Visitors | Marketing Glossary

Products

Products are items or services that the company makes or provides that meet the expectations and needs of their customers.

Products | Marketing Glossary

Need profiling

Need profiling is a method used in marketing to gain insight into customer needs and preferences in order to develop products and services that meet those needs better.

Need profiling | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.