Marketing phrases of the week

Linkedin Advertising | Marketing Glossary

Linkedin Advertising

inkedin Advertising, also known as LinkedIn Ads, is a form of digital advertising, or pay-per-click (PPC) advertising, that enables businesses to target and reach professionals and businesses on the social media platform LinkedIn.
Algorithm Update | Marketing Glossary

Algorithm Update

An algorithm update is changes to algorithms (mathematical processes) used by search engines, such as Google, to create relevant search results for users.

 IxD | Marketing Glossary

IxD

IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps.

 PDF | Marketing Glossary

PDF

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry.

 Brand evangelist | Marketing Glossary

Brand evangelist

A brand evangelist is someone who is a passionate supporter of a particular product or service.

Monetising

Monetising refers to the process of turning a product or an idea into monetary value.

Monetising | Marketing Glossary

Personalisation

Personalisation is a cornerstone of modern marketing.

Personalisation | Marketing Glossary

Pop up store

A pop-up store is an innovative way to market and promote a business or brand.

Pop up store | Marketing Glossary

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.

Website navigation | Marketing Glossary

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

Marketing assets | Marketing Glossary

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

Anchor text | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.