From A to Z: Your comprehensive marketing glossary.
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Mass customisation is a marketing approach which seeks to tailor products to fit the unique needs and wants of individual customers.
Customer conversation is the process of engaging with customers through dialogue, often in the form of conversations using digital channels like social media, email, and more.
The Veblen effect is an economic phenomenon which takes its name from the American economist Thorstein Veblen, who first wrote about it in 1899.
Affiliate marketing is a promotional strategy used by companies in which commission is earned for referring customers to their products and services.
Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads.
