From A to Z: Your comprehensive marketing glossary.
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Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers.
A content farm is an online platform used by businesses and organisations to create, share and distribute their content.
A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.
A keyword is a word or phrase used to search for information or to identify content.
Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.
