Marketing phrases of the week

Online press release | Marketing Glossary

Online press release

An online press release is an effective tool for getting attention for your business, organisation, or event on the internet.
Copyscape | Marketing Glossary

Copyscape

Copyscape is an online tool designed to help website owners and content creators protect their work from plagiarism.

 Internal link | Marketing Glossary

Internal link

An internal link is a hyperlink on a website or online application that points to another page or section within the same website or online application.

 Blogosphere | Marketing Glossary

Blogosphere

The blogosphere is a term used to refer to the collective body of all blogs and bloggers on the internet.

 IP Address | Marketing Glossary

IP Address

An Internet Protocol address, commonly referred to as an IP address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

PR campaign

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales.

PR campaign | Marketing Glossary

Loyalty programme

A loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases.

Loyalty programme | Marketing Glossary

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

Tripwire marketing | Marketing Glossary

Live chat

Live chat is a form of online customer service wherein customers can interact with businesses instantly.

Live chat | Marketing Glossary

Content aggregation

Content Aggregation is the process of collecting content from different sources, websites and sources into one place.

Content aggregation | Marketing Glossary

Marketing Consultant

A marketing consultant is a professional with expertise in marketing, brand positioning and promotion, who is hired to provide advice and guidance to help businesses reach their target audience and achieve their marketing goals.

Marketing Consultant | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.