From A to Z: Your comprehensive marketing glossary.
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Negative SEO is a type of digital marketing practice that attempts to improve a website’s Search Engine Results Page (SERP) rankings by intentionally reducing the website’s search engine visibility.
Closing ratio is a term used in marketing to describe the ratio of sales opportunities that you have closed to the total number of sales opportunities that have been presented.
A banner ad is a form of digital advertising that appears in the form of a banner or other graphic on a web page.
Phishing is a type of cybercrime that involves social engineering techniques to manipulate unsuspecting victims into providing confidential or financial information.
A judgment sample, also known as a judgemental sample, is a type of non-probability sampling that involves choosing study participants based on the researcher’s personal judgement about which individuals are most appropriate for a study.
