Marketing phrases of the week

Content marketing | Marketing Glossary

Content marketing

Content marketing is a strategic marketing approach that centres around the creation and distribution of valuable, relevant, and consistent content to an audience, with the goal of driving profit and customer engagement.


Link farm

Link farms are an outdated technique used by some website owners to artificially increase the number and quality of their website's inbound links.

Link farm | Marketing Glossary

Bing

Bing is Microsoft's search engine, emblazoned with the slogan 'Bing and Decide'.

Bing | Marketing Glossary

Clickthrough rate

Clickthrough rate (abbreviated to CTR) is an internet marketing metric used to track the effectiveness of a marketing campaign.

Clickthrough rate | Marketing Glossary

Joint venture

A joint venture is an arrangement in which two or more organizations collaborate to undertake a business venture.

Joint venture | Marketing Glossary

Focus group

A focus group is an important tool for marketers, who use the information gathered from focus groups to inform marketing strategies, product development, and other crucial elements of their work.

Focus group | Marketing Glossary

Magazine advertising

Magazine advertising is a popular and cost-effective form of advertising that can help small businesses reach their target audience.

Magazine advertising | Marketing Glossary
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