Marketing phrases of the week

Marketing Consultant | Marketing Glossary

Marketing Consultant

A marketing consultant is a professional with expertise in marketing, brand positioning and promotion, who is hired to provide advice and guidance to help businesses reach their target audience and achieve their marketing goals.
Key performance indicator | Marketing Glossary

Key performance indicator

Key performance indicators (KPIs) are measures of how well an organisation is performing its tasks.

 Keyword phrase | Marketing Glossary

Keyword phrase

A keyword phrase is a phrase or series of words which is used to determine the relevancy of a web page or document to a search query.

 Viral marketing | Marketing Glossary

Viral marketing

Viral marketing is a type of marketing which focuses on getting people to share information about a product or service.

 PageRank | Marketing Glossary

PageRank

PageRank is an algorithm used by Google to measure the relevance of your website page in relation to other websites on the internet.

Creative Commons

Creative Commons is a system of professional licenses and legal agreements that allow creators to share their creative works with others, while firmly retaining most of their rights as authors.

Creative Commons | Marketing Glossary

Prospect

A prospect is a person who is likely to be interested in buying a product or service that a business has to offer.

Prospect | Marketing Glossary

MRR

MRR, or 'Monthly Recurring Revenue', is a term used in marketing to refer to the regular income that is generated consistently over time.

MRR | Marketing Glossary

Marketing automation

Marketing automation is a term used to describe a range of tools available to businesses and organisations that can help to streamline and improve their marketing efforts.

Marketing automation | Marketing Glossary

Bad leads

In marketing, ‘bad leads’ are essentially prospective customers that have been targeted by a company’s sales and marketing efforts, but that don’t represent actual good sales opportunities.

Bad leads | Marketing Glossary

Web design

Web design is the entire process of creating and organising sites on the internet which can be accessed by users via a web browser.

Web design | Marketing Glossary
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