Marketing phrases of the week

Channel marketing | Marketing Glossary

Channel marketing

Channel marketing is a type of marketing strategy which involves the creation and maintenance of relationships between companies and the various channels through which their services and products can be sold.
Mini browser | Marketing Glossary

Mini browser

A mini browser is a streamlined web browser application designed primarily for mobile devices.

 Customer acquisition cost | Marketing Glossary

Customer acquisition cost

Customer Acquisition Cost (CAC) is a metric commonly used in business to refer to the cost of convincing a consumer to purchase or use a company’s product or service.

 Newsgroup | Marketing Glossary

Newsgroup

A newsgroup is an online space where users can gather and discuss various topics online.

 Lead nurturing | Marketing Glossary

Lead nurturing

Lead nurturing is a marketing strategy aimed at keeping prospective customers engaged with your business so that they eventually become paying customers.

Display Network

The Display Network is a powerful tool for marketers who want to expand their reach and drive more engagement with their campaigns.

Display Network | Marketing Glossary

Customer motivation

Customer motivation is the process of understanding what motivates customers to act and purchase, and creating marketing strategies to meet their needs and drive the desired behavior.

Customer motivation | Marketing Glossary

Price

Price is a vital part of any product and service, and plays a key role in customer decisions.

Price | Marketing Glossary

Omnichannel

Omnichannel is an approach to customer experience that takes into account all the different channels and mediums customers use to interact with your business.

Omnichannel | Marketing Glossary

Lead qualification

Lead qualification is an important aspect of modern marketing.

Lead qualification | Marketing Glossary

Content marketing

Content marketing is a strategic marketing approach that centres around the creation and distribution of valuable, relevant, and consistent content to an audience, with the goal of driving profit and customer engagement.

Content marketing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.