From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Copyright

Copyright is a legal protection provided to the creators of a work that is original and can include anything such as written works, music, art, designs, photographs, film and broadcasts.

eCommerce SEO

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines.

Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

Bounce

Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.

Promotional merchandise

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.

Sitemap

A sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages.

Prospecting

Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities.

LTV CAC

LTV:CAC (or Lifetime Value to Customer Acquisition Cost) is an important financial metric used by marketers to understand the profitability of an acquisition channel.

Sales agents

Sales agents are people responsible for selling products, services, or some other form of offering to customers or prospects.

KeyWirky

KeyWirky is a marketing technique that is used to evaluate the effectiveness of a digital content strategy.

Schema Markup

Schema Markup is a form of microdata that can be added to your website’s HTML to provide search engines with more information about a page.

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