From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Google Panda

Google Panda is an algorithm update from Google that was first released in 2011.

Networking group

Networking groups are an effective way of developing and fostering professional relationships.

Programmatic advertising

Programmatic advertising is an automated form of online advertising which uses sophisticated technology to streamline and improve the effectiveness of the process.

Multivariate testing

Multivariate testing is an approach used in online marketing campaigns to test changes in websites to maximize conversion rate.

Knowledge Graph

Knowledge Graphs are a form of Artificial Intelligence (AI) that has vast potential for marketers looking for a way to increase visibility for their products or services.

Microblogging

Microblogging is a form of communications that uses a range of formats, such as text, photos, videos and audio clips, to quickly express ideas, thoughts and feelings in a very concise way.

Backlink

A backlink, also known as an ‘inbound link’ or ‘incoming link’, is a link from one web page to another.

CPM

CPM stands for Cost Per Mille, or Cost Per Impression, and is a measure of the cost of advertising on a certain channel or platform.

Meta element

A meta element is an HTML element that provides information about a web page.

HTML

HTML, or HyperText Markup Language, is the standard language for structuring and presenting content on the World Wide Web.

Net promoter score

Net Promoter Score (NPS) is a customer loyalty metric that measures customer satisfaction with a company’s products and services.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.