Marketing phrases of the week

Indoor signage | Marketing Glossary

Indoor signage

Indoor signage is a marketing term that refers to signage displayed inside a building or location, such as in retail stores, businesses, hotels, restaurants, sports stadiums, and so on.


Marketing mix

The "Marketing mix" is an important concept when it comes to successful marketing.

Marketing mix | Marketing Glossary

Webinar

A webinar is a type of online seminar, an engaging live video conference that connects multiple people located in different physical locations.

Webinar | Marketing Glossary

Natural search

Natural search is the process of optimising a website for the purpose of appearing in the organic search results of search engines such as Google.

Natural search | Marketing Glossary

HTML sitemap

An HTML sitemap is a type of website navigation tool which allows users to easily find specific pages within a larger website.

HTML sitemap | Marketing Glossary

Influencer outreach

Influencer outreach involves reaching out to individuals who have a significant reach and impact on their chosen audience, often through social media, in order to collaborate on a marketing campaign for a particular product, service, or cause.

Influencer outreach | Marketing Glossary

Copywriting

Copywriting is the process of creating persuasive text which is intended to encourage the reader to act – be it to buy something, request more information, or sign up for an email newsletter.

Copywriting | Marketing Glossary
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