Marketing phrases of the week

Customer needs | Marketing Glossary

Customer needs

Customer needs are requirements that a customer has in relation to a product or service, and they are essential when it comes to adapting and improving a business’s services to meet the demands of their customers.
Open source | Marketing Glossary

Open source

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon.

 Internal site search | Marketing Glossary

Internal site search

Internal site search is a tool for websites that allows users to find specific information quickly and easily.

 Profit margin | Marketing Glossary

Profit margin

Profit margin is one of the most important aspects of running a business.

 Kanban | Marketing Glossary

Kanban

Kanban is an agile project management methodology designed to focus on a project’s workflow and help to improve productivity and efficiency.

Magazine insert

A magazine insert is a specially printed advertisement that is inserted into a magazine.

Magazine insert | Marketing Glossary

Marketing ethics

Marketing ethics is the application of adherence to ethical principles, moral standards, and accepted best practices to the practices of marketing.

Marketing ethics | Marketing Glossary

Black Hat

Black Hat marketing is a type of marketing approach that is employed by businesses that aim to increase their web traffic, visibility, and sales with aggressive tactics that may be considered unethical.

Black Hat | Marketing Glossary

Radio advertising

Radio advertising is an effective way of reaching potential customers and is used by many companies to advertise their products and services.

Radio advertising | Marketing Glossary

Customer

Customer is a term used in marketing to refer to an individual or group that purchases or utilizes a particular product or service.

Customer | Marketing Glossary

Middle of the funnel

Middle of the funnel (MoFU) is a term used in digital marketing to refer to the steps taken in converting a customer from an inactive state – where they are not actively in contact or interested in a brand or its services or products – to a point where they start to actively consider working with the brand.

Middle of the funnel | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.