Marketing phrases of the week

Promoted content | Marketing Glossary

Promoted content

Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content.


Canonicalisation

Canonicalisation is an important concept to understand when it comes to optimising webpages for better search engine rankings.

Canonicalisation | Marketing Glossary

Digital TV

Digital TV is a new way of receiving television which has been developed over recent years.

Digital TV | Marketing Glossary

Crowdsourced content

Crowdsourced content, also known as user-generated content (UGC), is any type of online content created by an audience of people, and submitted to the original source.

Crowdsourced content | Marketing Glossary

Link rot

Link rot is a term used in the marketing industry to describe the process of web page links becoming broken or outdated overtime.

Link rot | Marketing Glossary

Website penalty

A website penalty, also known as Search Engine Optimisation (SEO) penalty, is a key topic of discussion when it comes to website optimisation and ranking strategies in the eyes of search engine providers.

Website penalty | Marketing Glossary

Link exchange

A link exchange, also known as link trading, is a popular form of internet marketing used to increase website traffic and boost a website’s search engine rankings.

Link exchange | Marketing Glossary
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