Marketing phrases of the week

Pass on rate | Marketing Glossary

Pass on rate

Pass On Rate (POR) is a metric used to measure the effectiveness of a project or campaign.
RSS | Marketing Glossary

RSS

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a form of web syndication that makes it easy for users to access content from websites in one central location.

 Customer acquisition journey | Marketing Glossary

Customer acquisition journey

The customer acquisition journey is the process that a business takes in order to acquire customers from initial contact to purchase or sign-up.

 Crawler | Marketing Glossary

Crawler

Search engine crawlers – commonly referred to as ‘spiders’ – are used by search engines such as Google, Bing and Yahoo to discover new webpages and websites, and to assess the existing content of the existing webpages within a given website.

 Customer orientated | Marketing Glossary

Customer orientated

Customer orientation, also known as customer focus, is an approach to business that puts the needs of customers at the heart and center of all decision making.

B2C

B2C, or business-to-consumer, is the process of marketing goods or services to individual consumers, most often through a website or digital platform.

B2C | Marketing Glossary

Top of the funnel

Top of the Funnel (TOF) is a marketing concept that describes the initial part of the customer journey—from the moment a prospective customer first becomes aware of your company or product, to the point when they express interest in what you offer.

Top of the funnel | Marketing Glossary

On-hold message

An on-hold message is a type of audio message that is broadcast to callers when they are placed on hold by a call centre or business.

On-hold message | Marketing Glossary

Brand engagement

Brand engagement is the level of connection and interaction a consumer has with a company’s brand.

Brand engagement | Marketing Glossary

Pain point

Pain points are areas within a customer’s life that create distress or need some form of improvement.

Pain point | Marketing Glossary

New product development

New product development is a process used by businesses to identify, design, and create new products that could be sold to customers.

New product development | Marketing Glossary
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