From A to Z: Your comprehensive marketing glossary.
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AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.
Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.
Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.
Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.
Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it.
