From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Experiential marketing

Experiential marketing refers to a marketing strategy that engages consumers in an interactive and memorable experience in order to create a positive connection with a brand.

Java

Java is a general-purpose programming language that is widely used in software engineering and web development.

CRO

Conversion Rate Optimisation, or CRO for short, is a marketing process aimed at improving website performance and increasing customer conversions.

Original referrer

Original referrer is a marketing term which describes the source of the original visit to a website.

Above the fold

Above the fold is a term used to describe the top part of a website or page that is visible without any scrolling or clicking.

Product placement

Product placement is a marketing technique used by brands to promote a product or service through featuring them in media such as television, film, radio, or even video games.

Customer needs

Customer needs are requirements that a customer has in relation to a product or service, and they are essential when it comes to adapting and improving a business’s services to meet the demands of their customers.

Open source

Open source refers to software that is made available to anyone, for free, and where the source code is available for others to view, modify, and improve upon.

Internal site search

Internal site search is a tool for websites that allows users to find specific information quickly and easily.

Profit margin

Profit margin is one of the most important aspects of running a business.

Kanban

Kanban is an agile project management methodology designed to focus on a project’s workflow and help to improve productivity and efficiency.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.