From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

Live chat

Live chat is a form of online customer service wherein customers can interact with businesses instantly.

Content aggregation

Content Aggregation is the process of collecting content from different sources, websites and sources into one place.

Marketing Consultant

A marketing consultant is a professional with expertise in marketing, brand positioning and promotion, who is hired to provide advice and guidance to help businesses reach their target audience and achieve their marketing goals.

Key performance indicator

Key performance indicators (KPIs) are measures of how well an organisation is performing its tasks.

Keyword phrase

A keyword phrase is a phrase or series of words which is used to determine the relevancy of a web page or document to a search query.

Viral marketing

Viral marketing is a type of marketing which focuses on getting people to share information about a product or service.

PageRank

PageRank is an algorithm used by Google to measure the relevance of your website page in relation to other websites on the internet.

Creative Commons

Creative Commons is a system of professional licenses and legal agreements that allow creators to share their creative works with others, while firmly retaining most of their rights as authors.

Prospect

A prospect is a person who is likely to be interested in buying a product or service that a business has to offer.

MRR

MRR, or 'Monthly Recurring Revenue', is a term used in marketing to refer to the regular income that is generated consistently over time.

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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.