Marketing phrases of the week

Magazine advertising | Marketing Glossary

Magazine advertising

Magazine advertising is a popular and cost-effective form of advertising that can help small businesses reach their target audience.


Paid inclusion

Paid inclusion is a form of online marketing where companies pay to have their website included in a search engine's results.

Paid inclusion | Marketing Glossary

Social media advertising

Social media advertising is the practice of advertising on social media platforms to reach a particular audience and promote a product, service or message.

Social media advertising | Marketing Glossary

Moneyback guarantee

A money-back guarantee is a type of promise made between the buyer and seller that the buyer has the right to return a product or service for a full refund or exchange if it does not meet the agreed-upon quality or performance standards.

Moneyback guarantee | Marketing Glossary

Blog

A blog (short for “web log”) is an online platform which allows you to express your thoughts, opinions, ideas and interests to a wider audience.

Blog | Marketing Glossary

Contextual advertising

Contextual advertising is an online marketing technique that involves placing ads in the content of websites, search engine results and other online platforms, in order to be able to target potential customers by taking into account what they are reading or searching for.

Contextual advertising | Marketing Glossary

Online press release

An online press release is an effective tool for getting attention for your business, organisation, or event on the internet.

Online press release | Marketing Glossary
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