Marketing phrases of the week

Load time | Marketing Glossary

Load time

Load time is an important concept to understand if you are involved in any type of digital marketing, including search engine marketing, content marketing and direct marketing.
Keyword density | Marketing Glossary

Keyword density

Keyword density is an important consideration in any SEO (Search Engine Optimisation) strategy and refers to the number of times a keyword or phrase appears within the content of a website or web page.

 AIDCA | Marketing Glossary

AIDCA

AIDCA is an acronym that stands for Attention, Interest, Desire, Conviction, and Action.

 Open rate | Marketing Glossary

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.

 JIT | Marketing Glossary

JIT

Just-in-time (JIT) is an inventory and production strategy that helps businesses stay streamline and cost-effective without compromising on quality.

Qualitative data

Qualitative data is a form of analysis that provides a more in-depth look at research topics than quantitative data does.

Qualitative data | Marketing Glossary

Responsive design

Responsive design is a way of creating digital content that can adjust or respond to the device being used to view it.

Responsive design | Marketing Glossary

POS kiosk

POS Kiosk stands for Point of Sale Kiosk.

POS kiosk | Marketing Glossary

Keyword stuffing

Keyword stuffing refers to an unethical SEO practice of ‘over-stuffing’ webpages with unnecessary keywords, or variations of a target keyword, in an effort to manipulate search engine rankings.

Keyword stuffing | Marketing Glossary

Unique Visitors

Unique visitors refer to a specific metric in web analytics and marketing, and it is used to measure the number of distinct individuals who have visited a specific site or page within a given period of time.

Unique Visitors | Marketing Glossary

Products

Products are items or services that the company makes or provides that meet the expectations and needs of their customers.

Products | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.