From A to Z: Your comprehensive marketing glossary.
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A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.
As the name suggests, a mirror site is an exact copy of an existing website.
The bottom of the funnel (BOF) refers to the final stage of a customer’s journey when they are making a purchase decision.
ROAS, or return on advertising spend, is an important metric that measures the efficiency of your marketing campaigns and how much revenue you are able to generate for every pound (or other currency) spent.
Attribution is an important marketing concept which refers to the process of assigning credit to a particular source for a particular customer action or result.
