From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Content shock

Content shock refers to the overwhelming amount of online content available, often presented by users as well as companies and marketers.

Segmentation

Segmentation is a key part of any successful marketing campaign.

Data extraction

Data extraction is a process of extracting data from various sources such as websites, databases, and other files.

Lifecycle stages

Lifecycle stages are a concept used in marketing to describe the stages of a consumer’s relationship with a certain product or brand over time.

KISS principle

The KISS principle, or Keep It Simple Stupid, is one of the most popular and widely-used principles of marketing and design.

Rational buying motives

Rational buying motives are the influences that drive people to purchase a product or service – consumers do not buy on a whim, but are instead responding to certain triggers.

Content farm

A content farm is an online platform used by businesses and organisations to create, share and distribute their content.

Marketing Director

A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.

Keyword

A keyword is a word or phrase used to search for information or to identify content.

Ambient media

Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.

Facebook Business Page

A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.

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