Marketing phrases of the week

Open rate | Marketing Glossary

Open rate

Open rate is an important marketing metric that measures how successful a company's emails are at capturing their subscribers' attention.


Keyword stuffing

Keyword stuffing refers to an unethical SEO practice of ‘over-stuffing’ webpages with unnecessary keywords, or variations of a target keyword, in an effort to manipulate search engine rankings.

Keyword stuffing | Marketing Glossary

Unique Visitors

Unique visitors refer to a specific metric in web analytics and marketing, and it is used to measure the number of distinct individuals who have visited a specific site or page within a given period of time.

Unique Visitors | Marketing Glossary

Products

Products are items or services that the company makes or provides that meet the expectations and needs of their customers.

Products | Marketing Glossary

Need profiling

Need profiling is a method used in marketing to gain insight into customer needs and preferences in order to develop products and services that meet those needs better.

Need profiling | Marketing Glossary

Bing Ads

Bing Ads is an online advertising platform developed by Microsoft.

Bing Ads | Marketing Glossary

Website popup

A website popup, also known as a pop-up message, is a computer window that appears unexpectedly and without the user’s consent on a computer or mobile screen.

Website popup | Marketing Glossary
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