Marketing phrases of the week

Local search | Marketing Glossary

Local search

Local search is concerned with the marketing of a business to local customers through the use of online platforms.
Integrated marketing | Marketing Glossary

Integrated marketing

Integrated marketing is the big idea in marketing today.

 API | Marketing Glossary

API

API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications.

 Brand journalism | Marketing Glossary

Brand journalism

Brand journalism is the practice of using journalistic skills and principles to create content for a company or brand.

 Below the line | Marketing Glossary

Below the line

"Below the line" marketing is a term used to describe marketing activities which are employed to encourage customers, clients and potential customers to interact more closely and directly with products or services.

Return visitor

A ‘return visitor’ is a customer who returns to a website or store and makes multiple purchases, visits or views.

Return visitor | Marketing Glossary

B2B

Business-to-business (B2B) is a type of commerce transaction that exists between two businesses, typically characterized by a higher complexity and longer duration than consumer-based sales.

B2B | Marketing Glossary

Database marketing

Database marketing is a practice of using customer data that has been accumulated and stored in a business’ database, to optimize its marketing efforts.

Database marketing | Marketing Glossary

Google Hummingbird

Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013.

Google Hummingbird | Marketing Glossary

Social signals

Social signals are the public signals a company sends out in order to communicate with its customer base.

Social signals | Marketing Glossary

Astroturfing

Astroturfing is a term used in marketing or advertising that uses deceptive tactics to give the impression that public opinion supports something, when in reality, it does not.

Astroturfing | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.