Marketing phrases of the week

Heading tags | Marketing Glossary

Heading tags

Heading tags are HTML tags used to structure webpages and identify the main topics and other key pieces of content.


eCommerce SEO

eCommerce SEO is a term used to describe the practice of optimising an online store for search engines.

eCommerce SEO | Marketing Glossary

Search Engine

A search engine is a web-based tool designed to help people find information on the internet.

Search Engine | Marketing Glossary

Bounce

Website bounce occurs when a visitor lands on a page and leaves without engaging with any other page on the website; this is also known as ‘bounce rate’.

Bounce | Marketing Glossary

Promotional merchandise

Promotional merchandise is a term used to describe any type of branded item that is used to promote a business, organization, or idea.

Promotional merchandise | Marketing Glossary

Sitemap

A sitemap is a document that contains a list of the webpages on a website and their associated URLs (Uniform Resource Locators), these are links pointing to other webpages.

Sitemap | Marketing Glossary

Prospecting

Prospecting is the process of targetting potential customers and identifying the most promising among them to pursue as leads or potential sales opportunities.

Prospecting | Marketing Glossary
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