Marketing phrases of the week

New product development | Marketing Glossary

New product development

New product development is a process used by businesses to identify, design, and create new products that could be sold to customers.
Sitelinks | Marketing Glossary

Sitelinks

Sitelinks are links to different pages within a website that appear beneath the main search engine results page when searching for something online.

 Joomla | Marketing Glossary

Joomla

Joomla is a powerful content management system (CMS) that allows users to build websites and manage web content quickly and easily.

 Facebook Ads Manager | Marketing Glossary

Facebook Ads Manager

Facebook Ads Manager is a powerful set of tools that allows businesses to create, manage, analyse and optimise their Facebook campaigns.

 Permission marketing | Marketing Glossary

Permission marketing

Permission marketing is a type of marketing approach in which customers give their express consent for a company to market their products or services to them.

Logo

A logo is a visual identifier for a business or organisation, a graphical representation of an idea or concept.

Logo | Marketing Glossary

Mobile marketing

Mobile marketing is defined as the process of promoting and marketing products or services through mobile digital media, such as cell phones, tablets, and other devices.

Mobile marketing | Marketing Glossary

ALT tags

ALT Tags, also known as alt attributes, or alt descriptions, provide search engines and web users with additional information about an image or visual element on a website.

ALT tags | Marketing Glossary

Joint demand

Joint demand, also sometimes referred to as derived demand, refers to the relationships between two or more goods or services that are related in some way, such that the demand for one directly affects the demand for the other.

Joint demand | Marketing Glossary

Editorial calendar

An editorial calendar is a detailed plan used by marketers and content creators to manage the release of their content into the public domain.

Editorial calendar | Marketing Glossary

Twitter

Twitter is a powerful and influential microblogging tool which allows users to post and share short messages, known as tweets.

Twitter | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.