Marketing phrases of the week

Celebrity endorsement | Marketing Glossary

Celebrity endorsement

A celebrity endorsement is a strategic marketing partnership between a brand and an influential celebrity.
Digital Marketing | Marketing Glossary

Digital Marketing

Digital Marketing is a term used to refer to the process of promoting products and services to potential customers through digital channels.

 Lookalike Audience | Marketing Glossary

Lookalike Audience

Lookalike Audience is a type of targeted advertising that uses consumer data to identify potential new customers with similar buying patterns.

 Keyword stemming | Marketing Glossary

Keyword stemming

Keyword stemming is a search engine optimisation (SEO) technique that involves using variations of the same root keyword in order to draw in more organic search traffic.

 Point of sale display | Marketing Glossary

Point of sale display

A point of sale display (POS display) is a marketing tool used to draw attention to a particular product or offer at a store checkout.

CPA

Cost Per Acquisition (CPA) is a marketing term used to describe the cost associated with acquiring a new customer or action.

CPA | Marketing Glossary

Social media

Social media refers to the use of online platforms and websites, in order to share information, ideas, personal messages, and other content.

Social media | Marketing Glossary

Prospect data list

A prospect data list is a list of customer information that's used by businesses and organisations as part of their marketing, sales and lead generation efforts.

Prospect data list | Marketing Glossary

SMS

SMS stands for Short Message Service and is a form of communication that involves sending and receiving messages via mobile phone.

SMS | Marketing Glossary

Heading tags

Heading tags are HTML tags used to structure webpages and identify the main topics and other key pieces of content.

Heading tags | Marketing Glossary

Profits

Profit is the result of successful pricing, sales, operations, and other activities within a business, and the financial results of your business activities.

Profits | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.