From A to Z: Your comprehensive marketing glossary.
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Competitive advantage is the term used to describe any action or activity that gives a business an edge over its rivals in the marketplace.
Social graph is a term used to describe the connections, relationships and interests that people form through social networks, such as Facebook and Twitter.
A vlog is a video blog, which is essentially a way of sharing your thoughts, ideas, and experiences through video content.
Page exit ratio is a key metric used in digital marketing to measure how successful a website or page is in engaging users and retaining their interest.
Positioning is the process of positioning a brand or product within the minds of a customer or target audience.
