From A to Z: Your comprehensive marketing glossary.
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A launch party is an event designed to mark the public introduction of a new product or service to the world.
Sales reps (sometimes known as sales representatives or field sales) are individuals that are employed by companies in order to boost their chances of selling products or services.
Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.
Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.
A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.
