From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Sentiment

Sentiment is a marketing term that is used to describe how positively or negatively customers feel about a particular product or topic.

Lead scoring

Lead scoring is a method used by modern marketers to define the value of prospects, contacts and customers.

Offers

Offers refer to a product or service promotion used by businesses to generate interest in their products or services, usually through enticing incentives or discounts.

Drop out rate

Drop out rate is a term used in marketing to refer to the number of people who do not complete a process or activity.

Marketing

Marketing is a broad term used to encompass the activities a company takes to generate awareness, interest, and ultimately, sales in their products or services.

Keyword ranking

Keyword ranking is a measure of the visibility and relevance of a website or page on a search engine’s results page (SERP).

Party plan

Party Plan is an effective and engaging sales model that uses interpersonal relationships to create an enjoyable buying experience.

Googlebot

Googlebot is the name used for Google’s web crawling bot, which is an automated program used by the search engine to find, index, and rank websites.

SERP

SERP stands for Search Engine Results Page, which is the page of results you get when you type a query into a search engine such as Google.

Opt out

Opt-Out is a term used in the world of marketing to describe the process by which an individual can indicate that they do not want to receive further communications from a specific organisation.

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service.

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