Marketing phrases of the week

Party plan | Marketing Glossary

Party plan

Party Plan is an effective and engaging sales model that uses interpersonal relationships to create an enjoyable buying experience.
Googlebot | Marketing Glossary

Googlebot

Googlebot is the name used for Google’s web crawling bot, which is an automated program used by the search engine to find, index, and rank websites.

 SERP | Marketing Glossary

SERP

SERP stands for Search Engine Results Page, which is the page of results you get when you type a query into a search engine such as Google.

 Opt out | Marketing Glossary

Opt out

Opt-Out is a term used in the world of marketing to describe the process by which an individual can indicate that they do not want to receive further communications from a specific organisation.

 Cost plus pricing | Marketing Glossary

Cost plus pricing

Cost plus pricing is a pricing strategy used by businesses when they are looking to determine the price point of their product or service.

Promoted content

Promoted content is the term used to describe content that has been placed in a prominent position on media platforms, such as search engine results, websites, and social media, for the purpose of increasing visibility and gaining more attention than regular content.

Promoted content | Marketing Glossary

Creative Assets

Creative assets refer to anything a company creates and uses to share its branding, message, and values.

Creative Assets | Marketing Glossary

Persona

A customer persona is a semi-fictional representation of your ideal customer.

Persona | Marketing Glossary

Voicemail

Voicemail is a type of telecommunications technology that enables an individual to record and store a voice message in order to be retrieved and listened to at a later time.

Voicemail | Marketing Glossary

Press release

A press release is a written document that informs the general public, members of the media, and potential customers about a new product, event, initiative, or other development from a company or organization.

Press release | Marketing Glossary

Canonicalisation

Canonicalisation is an important concept to understand when it comes to optimising webpages for better search engine rankings.

Canonicalisation | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.