From A to Z: Your comprehensive marketing glossary.
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Product sample marketing is a promotional tactic that uses physical samples of a product in order to generate interest and increase sales.
Interactivity, in the marketing context, is defined as the process of allowing two or more parties to communicate easily, both actively and passively, with each other.
A franchise is a business model which allows the franchisor (the business owner who holds the ‘franchise’) to let others, the franchisees, to use their business model, brand, trademark and commercial symbol.
As the name suggests, a mirror site is an exact copy of an existing website.
The bottom of the funnel (BOF) refers to the final stage of a customer’s journey when they are making a purchase decision.
