Marketing phrases of the week

Google Hummingbird | Marketing Glossary

Google Hummingbird

Google Hummingbird is a search engine algorithm update that was introduced by Google in 2013.
Social signals | Marketing Glossary

Social signals

Social signals are the public signals a company sends out in order to communicate with its customer base.

 Astroturfing | Marketing Glossary

Astroturfing

Astroturfing is a term used in marketing or advertising that uses deceptive tactics to give the impression that public opinion supports something, when in reality, it does not.

 New media marketing | Marketing Glossary

New media marketing

New media marketing is the use of digital and interactive technologies to market products and services to consumers.

 Google AdSense | Marketing Glossary

Google AdSense

Google AdSense is an online advertising platform owned by Google.

Couponing

Couponing refers to the practice of using digital coupons, vouchers, and promotions to save money on your shopping.

Couponing | Marketing Glossary

Call to action

A call to action (CTA) is an instruction given to a user, customer, or audience with the intention of prompting them to take a desired course of action.

Call to action | Marketing Glossary

Keywords

Keywords in marketing refer to words or phrases that are used to describe a particular product, service, or business.

Keywords | Marketing Glossary

PBN

A Private Blog Network (PBN) is a collection of websites that are owned and controlled by the same person or entity.

PBN | Marketing Glossary

Traditional media

Traditional media is a term used to describe the more traditional forms of advertising and advertising channels, such as TV, radio, and print.

Traditional media | Marketing Glossary

Conversion rate

Conversion rate is a term used in marketing, and it refers to the percentage of visitors to your website or other online platform that go on to complete a desired action such as making a purchase, signing up for a newsletter or downloading an app or other product.

Conversion rate | Marketing Glossary
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