Marketing phrases of the week

Permission marketing | Marketing Glossary

Permission marketing

Permission marketing is a type of marketing approach in which customers give their express consent for a company to market their products or services to them.
Logo | Marketing Glossary

Logo

A logo is a visual identifier for a business or organisation, a graphical representation of an idea or concept.

 Mobile marketing | Marketing Glossary

Mobile marketing

Mobile marketing is defined as the process of promoting and marketing products or services through mobile digital media, such as cell phones, tablets, and other devices.

 ALT tags | Marketing Glossary

ALT tags

ALT Tags, also known as alt attributes, or alt descriptions, provide search engines and web users with additional information about an image or visual element on a website.

 Joint demand | Marketing Glossary

Joint demand

Joint demand, also sometimes referred to as derived demand, refers to the relationships between two or more goods or services that are related in some way, such that the demand for one directly affects the demand for the other.

Editorial calendar

An editorial calendar is a detailed plan used by marketers and content creators to manage the release of their content into the public domain.

Editorial calendar | Marketing Glossary

Twitter

Twitter is a powerful and influential microblogging tool which allows users to post and share short messages, known as tweets.

Twitter | Marketing Glossary

ARR

Annual Recurring Revenue, also known as ARR, is a business metric used to measure a company's financial health and growth over a period of time.

ARR | Marketing Glossary

Markets

Markets, or marketplaces, are the places that buyers and sellers come together to conduct transactions in goods, services or investments.

Markets | Marketing Glossary

Map Pack

Google Map Pack is a set of local search results that appear on Google’s first page whenever someone searches for local businesses, services or products.

Map Pack | Marketing Glossary

Meme

A ‘meme’ is a term that has been used in the marketing and advertising world for some time to refer to an idea, or a unit of cultural information, that is shared from person to person through communications media, such as the internet.

Meme | Marketing Glossary
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