From A to Z: Your comprehensive marketing glossary.
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A qualified lead is a person or organisation who has met a certain criteria or shown certain behaviours that make them a potential customer.
Content curation is the process of reviewing, organising, and selecting content from various sources and publishing it in a single platform or publication.
A loss leader is a marketing tactic used by retailers to attract customers to their store and/or website as well as to promote a product.
Newsletter marketing is a cost-effective form of marketing that allows companies to keep in touch with their customers and target audience.
Email marketing is a form of direct digital marketing where businesses, organisations, or individuals use email to communicate either with other businesses, organisations, or individuals, or to communicate with their own customers, market members, or subscribers.
