Marketing phrases of the week

Blog | Marketing Glossary

Blog

A blog (short for “web log”) is an online platform which allows you to express your thoughts, opinions, ideas and interests to a wider audience.


Blogosphere

The blogosphere is a term used to refer to the collective body of all blogs and bloggers on the internet.

Blogosphere | Marketing Glossary

IP Address

An Internet Protocol address, commonly referred to as an IP address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

IP Address | Marketing Glossary

PR campaign

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales.

PR campaign | Marketing Glossary

Loyalty programme

A loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases.

Loyalty programme | Marketing Glossary

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

Tripwire marketing | Marketing Glossary

Live chat

Live chat is a form of online customer service wherein customers can interact with businesses instantly.

Live chat | Marketing Glossary
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