Marketing phrases of the week

Affiliate marketing | Marketing Glossary

Affiliate marketing

Affiliate marketing is a promotional strategy used by companies in which commission is earned for referring customers to their products and services.
Landing pages | Marketing Glossary

Landing pages

Landing pages are one of the most important marketing tools available to businesses, offering them an incredible opportunity to convert website visitors into customers, subscribers, or high-value leads.

 Buyer's journey | Marketing Glossary

Buyer's journey

The buyer’s journey is the process of a potential customer becoming aware of a product or service, learning about it, and then eventually making a purchase decision that they believe is the right one for them.

 News reader | Marketing Glossary

News reader

A news reader, also known as a news aggregator, is a software program which collects and displays news in a single user interface.

 Cross-selling | Marketing Glossary

Cross-selling

Cross-Selling is a key marketing strategy used by businesses to keep their customers engaged and loyal.

Lean content

Lean content is a term used to describe content that is created with the intention of being both quickly produced and usable.

Lean content | Marketing Glossary

Notice board advertising

Notice board advertising is a form of marketing where commercial messages are placed on physical notice boards, generally in public areas.

Notice board advertising | Marketing Glossary

Live class

Live classes are a form of teaching delivery in which students and teachers participate in real-time classroom sessions on the internet.

Live class | Marketing Glossary

Channel marketing

Channel marketing is a type of marketing strategy which involves the creation and maintenance of relationships between companies and the various channels through which their services and products can be sold.

Channel marketing | Marketing Glossary

Mini browser

A mini browser is a streamlined web browser application designed primarily for mobile devices.

Mini browser | Marketing Glossary

Customer acquisition cost

Customer Acquisition Cost (CAC) is a metric commonly used in business to refer to the cost of convincing a consumer to purchase or use a company’s product or service.

Customer acquisition cost | Marketing Glossary
0-9 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.