From A to Z: Your comprehensive marketing glossary.
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A marketing director is a senior leadership role that is responsible for driving an organisations overall marketing strategy and initiatives.
A keyword is a word or phrase used to search for information or to identify content.
Ambient media is an emerging type of marketing that allows companies to take advantage of their surroundings to reach customers in innovative ways.
A Facebook Business Page is a great way for businesses to build a presence on the world’s largest social media platform.
A lead magnet is a promotional tool used to capture prospective customers’ attention and generate some direct action.
