Marketing phrases of the week

PR campaign | Marketing Glossary

PR campaign

A PR campaign is a series of activities that involve leveraging public relations activities to achieve a specific goal, such as creating awareness or generating sales.
Loyalty programme | Marketing Glossary

Loyalty programme

A loyalty programme is designed to incentivise customers to purchase and interact more often with your brand, creating a lasting relationship and repeat purchases.

 Tripwire marketing | Marketing Glossary

Tripwire marketing

Tripwire marketing is a digital marketing strategy that is used to encourage the customer to make a desired purchase.

 Live chat | Marketing Glossary

Live chat

Live chat is a form of online customer service wherein customers can interact with businesses instantly.

 Content aggregation | Marketing Glossary

Content aggregation

Content Aggregation is the process of collecting content from different sources, websites and sources into one place.

Marketing Consultant

A marketing consultant is a professional with expertise in marketing, brand positioning and promotion, who is hired to provide advice and guidance to help businesses reach their target audience and achieve their marketing goals.

Marketing Consultant | Marketing Glossary

Key performance indicator

Key performance indicators (KPIs) are measures of how well an organisation is performing its tasks.

Key performance indicator | Marketing Glossary

Keyword phrase

A keyword phrase is a phrase or series of words which is used to determine the relevancy of a web page or document to a search query.

Keyword phrase | Marketing Glossary

Viral marketing

Viral marketing is a type of marketing which focuses on getting people to share information about a product or service.

Viral marketing | Marketing Glossary

PageRank

PageRank is an algorithm used by Google to measure the relevance of your website page in relation to other websites on the internet.

PageRank | Marketing Glossary

Creative Commons

Creative Commons is a system of professional licenses and legal agreements that allow creators to share their creative works with others, while firmly retaining most of their rights as authors.

Creative Commons | Marketing Glossary
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Enhance your marketing IQ... browse the glossary of marketing terms and decode the jargon.