From A to Z: Your comprehensive marketing glossary.

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Marketing phrases of the week

Algorithm Update

An algorithm update is changes to algorithms (mathematical processes) used by search engines, such as Google, to create relevant search results for users.

IxD

IxD stands for Interaction Design, and it's a process used to research, plan and implement interactive experiences designed for people who use interactive products such as websites, web applications and mobile apps.

PDF

PDF stands for Portable Document Format, and it is one of the most popular document formats available today, used in almost every industry.

Brand evangelist

A brand evangelist is someone who is a passionate supporter of a particular product or service.

Monetising

Monetising refers to the process of turning a product or an idea into monetary value.

Personalisation

Personalisation is a cornerstone of modern marketing.

Pop up store

A pop-up store is an innovative way to market and promote a business or brand.

Website navigation

Website navigation is the process of finding the right content and resources on a website in the most efficient way possible.

Marketing assets

Marketing assets are any pieces of content or materials that could be used to communicate a message to potential customers.

Anchor text

Anchor text (also known as “link label”, “link text”, “hyperlink text” or “hyperlink title”) is the visible, clickable text in a hyperlink.

Brand building

Brand building is the process of creating and maintaining a unique identity of a product, service or company in the consumer’s mind.

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